DOT and TikTok launch #GandaMoPinas Marketing campaign as native borders reopen


Team Out of City Weblog Hub (www.outoftownblog.com) – With the easing of restrictions for leisure journey, the Division of Tourism (DOT) and video-making and sharing app TikTok have collaborated as soon as once more for a marketing campaign that celebrates the great thing about the nation’s islands via #GandaMoPinas.

Gandamopinas
Gandamopinas

DOT’s earlier collaboration with TikTok, the #SarapMagingPinoy problem in-app garnered over 700 video entries with over 70M video views, and its fundamental video on Fb has garnered over 13M views.

“The DOT is utilizing all channels to advertise our reopened vacationer locations and this collaboration with TikTok is a technique of attractive folks to journey domestically whereas reiterating the significance of following the minimal well being and security protocols when touring.”, stated Tourism Secretary Berna Romulo-Puyat.

The joint DOT and TikTok marketing campaign will function the great thing about the Philippines via stay video periods with 9 content material creators from Luzon, Visayas, and Mindanao.

The marketing campaign will function one content material creator daily, from September 22-30. He/she is going to do a stay TikTok session to focus on the great thing about his/her area, or province via numerous tourism merchandise, comparable to pure panorama, vacationer spots, native delicacies, actions, and native merchandise. They need to showcase why #ItsMoreFunInThePhilippines and the way guests would respect #GandaMoPilipinas via their province or area.

The next are the 9 content material creators and their schedule of Stay TikTok periods that will probably be streamed by way of their respective TikTok accounts:

From Luzon:

Luzon Tiktok DOT
Luzon Tiktok DOT
  • Sept. 23 – Phoennella Tabamo (@phoennellapipay)
  • Sept. 24 – Maika Rivera (@riveramaika)
  • Sept. 30 – Queenee Pearl Mercado (@queeneemercado)

From Visayas:

Visayas Tiktok DOT
Visayas Tiktok DOT
  • Sept. 25 – Bo Labra (@bo.labra)
  • Sept. 26 – Christine Cuenco (@christinecuenco)
  • Sept. 27 – Lynnell Jasper Lomosad (@chockieaviation)

From Mindanao:

Mindanao Tiktok DOT
Mindanao Tiktok DOT
  • Sept. 22 – Candy Manrique (@sweetmnrique)
  • Sept. 28 – Jazreel Villapaz (@jazvil.md)
  • Sept. 29 – JS Espejon Sanchez (@aja_js_sanchez)

The three content material creators with the very best variety of views throughout the stay present will probably be acknowledged as TikTok Funfluencers—one from Luzon, Visayas, and Mindanao. Winners will probably be formally introduced on October 4, 2021.

For extra updates on the marketing campaign, please observe the DOT’s official TikTok web page @TourismPhilippines and go to https://bit.ly/3nzwqnj.

Observe #TeamOutofTown, on FacebookTwitterInstagramBloglovin, and Pinterest for extra journey concepts.



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